The Field Marketing & Consultancy Group, specialists in providing field marketing in the FMCG & grocery sectors are very proud to announce that it has recently conducted Mystery Shopping activities for The Grocer magazine. The focus is on the independent sector and is designed to compare product availability in both national and independent stores. As well as the check on the Ten Convenience Products, there is a Theme of the Month which analyses price, availability and for the winning store a published overview of their business involving an interview discussing macro environmental factors and the Mystery Shop theme.
It is an ideal opportunity for retailers to show how good they are at offering their customers goods and services, a key factor especially in our current climate. With fierce competition and price sensitive consumers, businesses now more than ever need to be aware of consumers’ demands and buying patterns.
Earlier in the year, over 50% of Brand Managers in a poll reported they would be releasing into the market more product lines this year than last. This gives the consumer more choice and ultimately places the purchasing decisions on brand preference squarely in their mind and pocket.
Smart marketers must hone in on the consumer using all skills and information available to facilitate brand recognition and placement to those shoppers with the ultimate question in their minds – How Much is my Weekly Shop going to Cost Me?
The Field Marketing & Consultancy Group is strategically placed across the UK & Ireland to answer that call to action. Our Brand Ambassadors are ready now to give to brands and their consumers the customer service, build trust and subsequently loyalty through campaigns which will deliver real and tangible results. The qualitative and quantitative information delivered results will help brands to develop a long term understanding of consumer patterns, a ‘must have’ today for greater return tomorrow.
Whether through instore through brand placement or using Mystery Shopping service, as seen in The Grocer, these services provide the real market picture where it matters – from the high street.
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