Vax – Sales Promoters

Engaging People, For Engaging Brands

57%

From establishing our peak promoter team we increased sales by 57% in comparison to pre covid data

154%

We increase store knowledge on VAX ranged products by 154%

80%

We managed to convert 80% of customers from shopping with competitor brand

The
Brief

VAX is a very well-known brand within the floorcare arena. With its name synonymous with that of carpet washers, VAX approached Infinite with the view to grow its cordless presence, battling against the likes of Dyson and Shark.

VAX tasked us to find people to work in Curry’s stores across the UK, putting promoters in-store during peak sales periods.

The
Solution

With promoters and brand ambassadors already on our books, we managed to make light work of recruiting twelve of our most sales-focused staff for the job. Ensuring they were fully accredited for Curry’s stores as well as completing in-depth training at VAX HQ. 

Our training involved the VAX team taking our staff through comprehensive coaching sessions about their products, with a keen focus on the cordless range. Enabling staff to get a hands-on feel of the product and ask questions that consumers may ask. 

Recruiting the right people for the job is essential, and with infinite’s expertise, we recruit and train the right people every time.

The
Result

Hitting the ground running, in-store workers managed to help drive sales and brand awareness across the UK. Showcasing an uplift of over 38% compared to 2019/2020 figures with a 154% increase in knowledge about the products to Curry’s own staff and over 38% sales conversation. Overall, workers impacted 57% of sales by just being in the store and managed to convert over 80% of customers, when looking at a competitor product, 

Whilst we were in-store to help drive sales of the cordless range, we were also able to help audit various Curry’s stores. Capturing images and saving them on a specially created PowerBI dashboard, we demonstrated both sales out, year-on-year growth, and store marketing.

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Whether you need one of our services or a custom combination, for the short term or the long term, contact us today to see how we can help.