Weber – Demonstrations

Engaging People, For Engaging Brands





Weber instructed Infinite to carry out instore demonstrations throughout the UK in a selection of stores on Fridays, Saturdays and Sundays. These demonstrations included both; sales and cooking demonstrations as well as onsite sales training for store staff on features and benefits of the Weber products to raise brand awareness and drive sales across the estate.


50 of Infinite’s staff received 3 days of training in London with Weber’s own Grill Academy Chefs, allowing them to fully get to grips with all of the equipment that they would be selling over the coming weeks. Both sales and cooking demonstrator teams were taught several recipes with different cooking methods which enhanced their product knowledge and selling ability.


We received fantastic feedback from customers with regards to their experience with our team and the demonstrators. We were able to educate customers and generate lots of brand awareness. Weber was hugely satisfied with the outcome of the campaign and is looking forward to working with Infinite again.

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