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Field Marketing

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Specialist Field Marketing Divisions

infinite Field Marketing recognises that different products & retail channels need to be treated separately to ensure the best results. To meet this requirement infinite established 2 specialisms. Each area of expertise is managed by highly experienced staff who have worked in the respective retail sectors and understand the varying requirements of clients wishing to activate Field Marketing activities in the channels.

Both specialisms share best practice and experience to drive our constant evolution and in turn, better serve our clients.

"Ensuring Sales & Return on Investment"

infinite FMCG focuses on the Fast Moving Consumer Goods market looking to provide value and speed of execution across volume store groups such as grocery and CTNs; its USP is the speed at which it can deploy and execute effective campaigns driven by strong ROI indicators.

Our FMCG division is for those customers who require straightforward, value for money Field Marketing services that deliver strong ROI.

"Bringing Products to Life"

infinite Technology is the leading field marketing provider to the technology, consumer electronics, gaming, entertainment and white goods manufacturers focused on quality, service and ROI.

Clients of infinite Technology want to 'bring their products to life' by retail staff training, sales support and product theatre supported by knowledgeable field staff or dedicated Brand Ambassadors.


Why use Field Marketing?

Every product manufacturer is fighting for the consumers attention. Traditional methods of advertising and offers only drive sales so far with the often savvy and ‘app’ friendly shopper. With price comparisons and social opinion capable of affecting sales, simply letting your products sit on a shelf is no longer viable.

To realise the true potential of your product you need:

  • To understand the ever-changing retail landscape
  • Gain direct access to store staff and customers in order to create positive awareness and drive sales
  • Monitor product displays and channel stock
  • Receive up to date information to ensure effective future decisions

Working with infinite Field Marketing

infinite Field Marketing provide Contractual and Tactical teams to a variety of clients across the UK and Europe. We offer a range of Field Marketing services, which can be combined for greater impact or delivered in solitude dependent on your requirements. Our staff are the face of many global brands across the retail environment, each one is highly trained, sales focused and fully aware of the responsibility they carry.
Whether you select to work on a contractual or tactical basis each of our customer accounts is managed by a dedicated and experienced Client Service Manager. These individuals work closely with the client to fully understand their business objectives, control budgets and offer relevant expertise and opportunity. A Client Service Director oversees the entire operation, ensuring agreed KPIs and SLAs are being met and the requirements and obligations of infinite Field Marketing are being fulfilled.

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  • Training
  • Merchandising
  • Sales
  • Promotional
  • Value Added services
  • Demonstrations
  • Mystery shopping

Training

infinite Field Marketing's in-store trainers ensure your product messages are clearly understood and most importantly, remembered. They understand the value of personal communication and relationship building. They have the ability to instill enthusiasm and passion upon sales staff. By combining the use of written copy, video, presentations and hands-on experiences our Trainers build staff knowledge from the ground up. By supporting stores in creating solid foundations of knowledge, the staff are able to fully grasp specific brand concepts and technologies. The value of supporting stores in a holistic manner does not go unnoticed and in itself reaps greater rewards.

Merchandising

In a fast paced retail environment correct product position and point of sale are key factors to achieve sales targets. To ensure retail compliance of FSDU and product position infinite Field Marketing have teams of merchandisers which are strategically chosen due to location and experience who ensure clients products and point of sale are displayed correctly, install ad-hoc point of sale items to increase customer awareness, where possible increase share of voice, accurately record and take photographic detail required by clients. This has a direct positive affect upon store sales through prominent positioning of POS and FSDU's and further increases indirect product sales through customer awareness.

Sales

infinite Field Marketing provides in-store sales brand ambassadors, these ambassadors operate on the shop floor with the aim of influencing additional sales of clients' products, they integrate themselves within the in-store teams and they raise general consumer awareness of clients' products on an on-going basis through demonstrations and consultative selling. They also report sales and competitor information back to clients and train store staff.

Promotional

Promotional can be in the form of leafleting/Experiential/Sampling etc. infinite Field Marketing provide promotional staff who support events, product launches and in store actives. Promotional staff create brand awareness through engaging members of the public and encouraging brand advocacy.

Value Added services

infinite have many value added services that add value to all of our clients, such as - A Client Support Team, Data Collection services, Dynamic Reporting system , Data analysis and insight, Exhibition design and stand creation, hard fixture installations, Retail consultation, Staffing Service, Warehousing and Logistics.

Demonstrations

infinite Field Marketing provide demonstration staff who support product launches and in-store activities. They demonstrate clients' new or existing products by creating brand awareness through engaging members of public, whilst creating a theatre atmosphere which brings our clients products to life, Demonstration staff focus on driving awareness and engaging with the general public to show case clients products.

Mystery Shopping

Mystery shopping enables clients to view a company's service levels through a customer's eyes. Our mystery shoppers will provide insight into how a brand is perceived in retail by store staff and consumers. infinite not only provide mystery shopper research , we also provide video mystery shopping as a value added service, this provides unsolicited visual feedback from the shop floor.

European Field Marketing Coverage

Tactical Operations

The Tactical Operations function is a dedicated resource with the sole aim of managing field marketing activities on behalf of clients. The operation is well placed to provide tactical (ongoing temp or ad-hoc) and strategic activities ranging from one to thousands of store visits via an efficient and cost effective approach, all supported by our in- house Tactical Booking System and Dynamic reporting.

Each activity, regardless of size, is managed by a dedicated Client Account Manager with whom the customer will have regular communications. Our experienced Tactical Operations Manager has a holistic view of the department and ensures standards are maintained and agreed KPI targets are met.

infinite Tactical Operations have the field staff and organisational infrastructure to provide our clients with success and outstanding return on investment.