meet the team

HUGH MEREDITH

CEO

Hugh launched infinite Group in January 2000 after becoming disillusioned with what was then being offered in the field marketing sector. He and co-founder Nigel Stone set out to create a top five ranked field marketing firm within ten years and within five years they were already a top 10 FM company. Within three months of launching the company, infinite had won a major contract with pet food brand Friskies. This was quickly followed by a major deal with One2One (now T-Mobile), Sony, Ubisoft, TomTom, Philips and Universal. Hugh puts infinite’s success down to recruiting talented people and empowering them to succeed.

JEAN FRANCOIS CAHORN

Managing Director

Jean-Francois (better known as JF) is originally from Canada and joined infinite in 2007 after completing a Master’s degree at Bristol University. Since joining infinite as a Client Manager on the Philips account, JF has lead teams for major clients including Philips, TomTom and Sony. He has extensive experience in all areas of field marketing, from account management and training to events and sales. JF’s priority as Managing Director is to engage with all of infinite’s clients and understand their goals, whilst ensuring infinite has the right people working on each account to deliver the best results.

CHRIS ALLEN

Operations Director

Chris has worked at infinite since it was founded in 2000. Initially joining as Client Services Manager, Chris was the company’s first employee and has been a key player in the rapid growth of infinite Group ever since. With 25 years of field marketing experience, Chris has worked with a wide range of clients including Mars, Nestle, Britvic, HP and Fujifilm. She has covered every area of field marketing from shop floor training and sampling demos to road shows and cold calling. Chris believes the key to field marketing in the 21st century is offering high street shoppers an exciting experience which will lure them away from buying online.

NICK CRESSWELL

Support Services Director

During his 15 years at infinite, Nick has taken on numerous roles including Technology Analyst. This has allowed him to experiment with new and evolving technologies and to test if they’re capable of enhancing the field marketing experience for consumers, staff and clients. Nick has worked as project manager on a range of accounts and gained particular expertise in overseeing the smooth transfer of new clients from competitor agencies to infinite. In 2014 he was promoted to the role of Technology Services Director and shortly afterwards joined infinite Group’s operational board, taking on responsibility for the IT data and programming departments and for running infinite’s facilities, warehousing and logistics.

BECKY GOULDING

Senior Project Manager

Becky started her Field Marketing career at infinite Group in 2007 when she joined the TomTom account as a Field Executive. Over her time with TomTom Team, Becky gained a wide scope of experience including; training, people leadership, event management and strategy. Becky was a key part in the TomTom Field Team being awarded ‘Team of the Year’ at the Field Marketing & Brand Experience Awards. Soon after this Becky accepted the role of Client Service Director and lead the team through several changes including the introduction of TomTom Sport. Becky has recently re-joined infinite Group as a Senior Project Manager after gaining experience at Samsung. With a creative mind and a varied wealth of knowledge Becky adds support across the business.

KIRSTY OWEN

Support Services Manager

Kirsty joined infinite Group since 2008. She prides herself on constantly learning new things and has come a long way from being a hair apprentice and starting off at infinite in the Tactical Department. Kirsty currently heads up the Software Development, Information Technology and Data and Reporting teams. Her role involves providing support to clients while ensuring they fully utilise our online solutions and database. Outside work, Kirsty enjoy participating in social events and likes to keep fit by walking her dogs and taking exercise classes. Kirsty still enjoys developing hair styles for family and friends, that look great and help them feel their best.

LISA GREENWOOD

Finance Manager

Lisa joined infinite in June 2013 as a temp. The role became permanent in August and she soon progressed to Finance Manager. Lisa considers herself to be a good lieutenant to the Financial Controller aiding and assisting in ensuring the smooth running of the Finance function within the company. In her spare time she is part way through walking the length of the Ridgeway path, the oldest trackway in the country dating back to the Stone Age, accompanied by her dogs.

BEN DUFFY

Client Service Director

Ben joined infinite in 2015 with over 10 years agency-side experience in Field Marketing. He has worked across multiple retail channels and product categories including Telecoms, Gaming, FMCG and Consumer Electronics. Ben currently heads up the Sony Mobile account and is passionate about combining great people with the right tools, technology and insight to deliver the best results for our clients.

LIZ BRAY

National Account Manager

Liz started working with infinite 10 years ago as a Field Executive on the T-Mobile Account and has worked across various Field Marketing accounts. Over the last 4 years she has managed the Fujifilm Account. Liz enjoys leading the Fujifilm Field Team to become the first camera recommendation in store. The Fujifilm Field Team works closely with the client to ensure all events are successful and meet the client’s aims and objectives.

CHRISTIE HADJINICOLAOU

Client Service Manager

Christie started her career with infinite group in 2006 as Field Account Executive on the T-Mobile account. She has progressed within the company working on multiple accounts and is now a Client Service Manager. Christie is a great example of infinite Group being strong believers in developing their people.

DAISY POUND

Account Manager

Daisy started working with infinite 10 years ago as a weekend promoter whilst she trained to join the police force. After a couple of years keeping the streets clean she decided to join infinite full time as a client account manager. Daisy has been managing both contract teams and multiple campaigns during her two years at infinite. Daisy prides herself in her management style and works tirelessly to ensure her team are always performing to the best of their ability and looking for ways to further develop within the business as she did.

RACHAEL YOCKNEY-GRIFFITHS

Client Service Manager

Rachael joined infinite in May 2013 as a Client Service Manager for EE. The role has varied as Rachael has worked hard to ensure infinites services have been utilised amongst an array of areas within EEs business over the duration of her time on the account. She currently looks after the EE TV and Home Broadband team, EE compliance audits and the Indirect Training Team. Rachael is most proud of the long-term close relationships she has built with all of her clients in EE.