Resideo: Training & Merchandising

Driving awareness & enthusiasm to Resideo’s latest product launch by utilising our skilled team.

764

764 in-store colleagues trained, 52% above target

9%

Compliance raised by 9%

200%

Product/brand awareness raised by 200%

237

237 orders taken by our team during visits

39

39 contractual leads passed through

Objectives

In addition to bringing Resideo’s latest thermostat to the forefront of staff’s minds, our team needed to provide branches with the knowledge & confidence that would inspire product recommendations.

In-branch merchandising & POS placement drive product visibility so therefore key for the infinite team to execute to a high standard.

Solution

Focused training from our team of 18 specialists allowed branch colleagues to see the benefits of the new product & discuss selling techniques, which our team highlighted with sales made during training time.

All branches upon exit were advertising Resideo’s latest product with our team ensuring they negotiated the best positions for POS.

infinite fully managed the activity, matching skillsets of our staffing database, setting call files, distributing POS materials & analysing data that can be used by Resideo internally.

Benefits

In addition to achieving all KPIs set of our team, the feedback gained, influenced Resideo’s future branch communications.

The activity & report was delivered to budget and under the requested timeframe.

Analysis from our data team using statistics collated from this activity, suggested specific geographical areas to focus new budgets i.e. underperforming areas – in order to further increase sales and knowledge.

"The team Infinite selected were enthusiastic, fast to learn about our products, the marketplace and were able to interact with our customers in a trade environment. We received excellent service, live updates and were supported by Becky, Daisy and the Infinite team during the whole initiative"

National Account ManagerResideo