Resideo- Promotional Awareness
Engaging people, For Engaging Brands
BUILDING RETAIL ENGAGEMENT
INCREASING BRAND AWARENESS
PROVIDING NATIONAL COVERAGE
Resideo or Honeywell Home by Resideo is a big name within the heating controls market. Having massive successes in sales throughout the UK, they have struggled with breaking into the Scottish market even though their products are produced there.
Resideo approached Infinite to see what we could do to help drive brand awareness and sales throughout Scotland.
Working hand in hand with Resideo, we created ‘give away’ boxes that would showcase the brand name as well as drive awareness of the ‘Proud to be made in Scotland’ ethos behind the Resideo products.
Our campaign staff went into stores to give these boxes, enforce the ‘proud to be Scottish’ mantra and scout for any competitors within stores.
Delivering to 134 stores, we provided invaluable insight into stores that Resideo had not gained before. Showcasing results in an interactive report allows the Account Managers on the ground to target people who have been swayed to Resideo’s side through the ‘proud be to Scottish’. Driving both Sales and Brand awareness.
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