Puma – Visual Merchandising

17

We created 17 unique campaigns for Puma

637

Total of 637 store visits were conducted over the campaign activations

8

We supported 8 different retailer accounts as well as direct Puma concessions/ stores

Objectives

Infinite have strong experience within the clothing and fashion industry. The field marketing activities we have conducted on behalf of Puma provide a great example of our deep experience within this category.

Over several years, infinite have conducted 17 unique campaigns for Puma which have equated to a total of 637 visits across a variety of different shops and outlets in the UK.

Solution

Clothing shops visited on behalf of Puma include; Schuh, Footasylum, DW Sports Store, JD, Sports Direct, Sweatshop, Centre Parks, as well as the Puma store chain itself.

Infinite was entrusted to deliver a variety of activities which include; staff training, Q&A sessions, merchandising, auditing compliance, feedback collection, product launches, POS installation and collection, sales incentives and many more.

Benefits

99.84% of stores were successfully visited on average throughout the activities conducted.

For every activity we have completed for Puma, we supplied an in-depth report which analysed the information gathered, which in turn gave Puma an information source for further decision making.