Resideo: Training & Merchandising
Driving awareness & enthusiasm to Resideo’s latest product launch by utilising our skilled team.
764 in-store colleagues trained, 52% above target
Compliance raised by 9%
Product/brand awareness raised by 200%
237 orders taken by our team during visits
39 contractual leads passed through
In addition to bringing Resideo’s latest thermostat to the forefront of staff’s minds, our team needed to provide branches with the knowledge & confidence that would inspire product recommendations.
In-branch merchandising & POS placement drive product visibility so therefore key for the infinite team to execute to a high standard.
Focused training from our team of 18 specialists allowed branch colleagues to see the benefits of the new product & discuss selling techniques, which our team highlighted with sales made during training time.
All branches upon exit were advertising Resideo’s latest product with our team ensuring they negotiated the best positions for POS.
infinite fully managed the activity, matching skillsets of our staffing database, setting call files, distributing POS materials & analysing data that can be used by Resideo internally.
In addition to achieving all KPIs set of our team, the feedback gained, influenced Resideo’s future branch communications.
The activity & report was delivered to budget and under the requested timeframe.
Analysis from our data team using statistics collated from this activity, suggested specific geographical areas to focus new budgets i.e. underperforming areas – in order to further increase sales and knowledge.
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