Snapchat – Experiential Shopping

Creating immersive experiences to drive awareness of a revolutionary product

2,289

2289 target audience engagements with the snap bots during activation

13

Results achieved increased the number of Bots sent to the UK from an initial 3 to 13

210

210 spectacle sales made throughout activation

Objectives

To enable shoppers to be immersed into SNAP’s brand new product line.

Create a desire, interest, demand and understanding.

Enable ‘social media moments’ in order to widen the reach of the campaign.

Solution

SNAP ‘bots’ (SNAP Spectacle live view vending machines) were located around London at key footfall and iconic locations.

Brand matched infinite colleagues with skill sets in; drama, communication, personable and sales, attended a pre-activity training course to understand the SNAP brand and product launch, including how to operate the ‘bots’.

Members of the public learnt about SNAP’s Spectacle launch, allowing them to virtually try the various colour ways options and make a purchase through the ‘bot’ if desired.

Benefits

Throughout the activity, our team engaged with a whopping 2289 people.

Across Europe, the execution and results achieved in the UK were dramatically higher than anywhere else meaning that the decision was made to increase the number of Bots sent to the UK from an initial 3 to 13.

The launch of Spectacles exceeded SNAP’s expectations so much that infinite was identified as SNAP’s preferred partner for Field Marketing & Brand Awareness activities. Infinite also went on to support SNAP in the launch of spectacles across the John Lewis estate.

“Thank you for your outstanding staff throughout our campaign. We loved how engaging and proactive they were with our customers. The management of the project was superb, and the communication and reporting has been really insightful!”

Snap UK

"Being part of the Snapchat campaign was one of my favourite things with Infinite and really gave me an insight into the amazing partners, products and people that Infinite collaborates with. It was not only a fun activity to be part of, but felt very rewarding sharing knowledge with and training store staff and customers on the awesome Spectacles by Snapchat. The support provided by the team at Infinite is always super helpful and friendly. There is always someone at hand to assist me if I ever need anything and working for Infinite has been full of interesting, exciting and innovative experiences"

Shehryar, Campaign Staff - London