Snapchat – Experiential Shopping
Creating immersive experiences to drive awareness of a revolutionary product
2289 target audience engagements with the snap bots during activation
Results achieved increased the number of Bots sent to the UK from an initial 3 to 13
210 spectacle sales made throughout activation
To enable shoppers to be immersed into SNAP’s brand new product line.
Create a desire, interest, demand and understanding.
Enable ‘social media moments’ in order to widen the reach of the campaign.
SNAP ‘bots’ (SNAP Spectacle live view vending machines) were located around London at key footfall and iconic locations.
Brand matched infinite colleagues with skill sets in; drama, communication, personable and sales, attended a pre-activity training course to understand the SNAP brand and product launch, including how to operate the ‘bots’.
Members of the public learnt about SNAP’s Spectacle launch, allowing them to virtually try the various colour ways options and make a purchase through the ‘bot’ if desired.
Throughout the activity, our team engaged with a whopping 2289 people.
Across Europe, the execution and results achieved in the UK were dramatically higher than anywhere else meaning that the decision was made to increase the number of Bots sent to the UK from an initial 3 to 13.
The launch of Spectacles exceeded SNAP’s expectations so much that infinite was identified as SNAP’s preferred partner for Field Marketing & Brand Awareness activities. Infinite also went on to support SNAP in the launch of spectacles across the John Lewis estate.
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