Fujifilm Instax – Promoter Campaign
Driving awareness through demonstration to increase brand conversion in stores
Total activation sales made so far
On average 14 sales per day
Total number of days supported
Drive awareness and sales of the Instax product line across key retail, creating a fun and engaging demonstration during one of FUJIFILM’s peak sales periods.
In addition, FUJIFILM wanted to discover shopper feedback around the brand’s advertisements, and gather demographic data and competitor insights.
Infinite Promoters were deployed over 6 weekends in the lead to Christmas, the team selected had a wealth of experience in bringing products to life for shoppers & converting shoppers to customers.
Our in-house Campaign team managed the project from start to finish & provided one point of contact for our client.
Weekly reporting gave our client insight from the shop floor including; sales figures, challenges and successes, imagery & competitor activation. Our data team where also able to highlight YOY statistics to improve the success of this activation.
The infinite team produced some fantastic sales, meeting KPI expectations of our client.
YOY we achieved a sales increase of 13% with 16 less activation days.
The team were able to drive awareness due to the theatre created on the shop floor.
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