Fujifilm Instax – Promoter Campaign

Engaging People, For Engaging Brands

1,712

Total activation sales made so far

14

On average 14 sales per day

123

Total number of days supported

The
Brief

Infinite in partnership with Fujifilm, went out too; John Lewis, Selfridges, Currys and Jessops over the Christmas period, to promote Fujifilm Instax products. The main objective was to drive awareness of the product in-store and show how fun and engaging it is. In addition to this, we wanted to:

  • Drive Sales
  • Ask customers about the Instax advertisements
  • Gather demographic data
  • Competitor insights

The
Solution

Promoters deployed throughout 5-6 weekends. Our in-house Campaign team managed the project from start to finish and created weekly reports to keep our client up to date with sales figures, challenges and successes. Providing insights YOY to improve the success of this activation.

Fujifilm conducts this activity with infinite annually, and therefore we are able to report with a year-on-year comparison to demonstrate growth.

The
Result

Our engaging promotional team was able to drive increased sales throughout the activation and build brand awareness.

2019: 1712 Sales over 123 days =APPROX 14 sales per day

2018: 1491 Sales over 139 days = APPROX 11 sales per day

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