Whittard – Sampling

Engaging People, For Engaging Brands

4,100

We engaged with 4,100 consumers throughout new store openings driving store footfall

2,415

Out of the 4,100 consumer engagements, 2,415 customers redeemed promotional cards that were handed out during the engagement

58%

58% of interactions converted in sale

The
Brief

The activity aimed to; provide samples of products to customers in the street, engage with new customers, build brand awareness, drive footfall, and prospect sales for the local Whittard Stores.

During the interaction with passers-by, our team handed out promotional discount cards that could be redeemed in-store.

The
Solution

On the 8th of April, infinite visited 9 locations, with a team of 3 friendly and engaging individuals at each location, sampling outside stores with a Ghost Buster pack.

Infinite gave out promotional cards to customers with a “Spend of £10 to receive a free mini caddie”.

The tea samples provided to consumers were; English Rose.

The
Result

Our team of samplers was able to build brand awareness by informing customers about the range of teas, coffees, and hot chocolates available.

There were 4100 Customer Interactions over the 9 locations in total.

There were 2415 promotion cards redeemed during the activation date for redemption.

Using our Data and Reporting, the Infinite team provided our client with positive feedback and shopper insight from customers who did try the English Rose Tea.