Wolseley – Auditing

Engaging People, For Engaging Brands

439

Total number of stores we were required to visit and conduct a full fixtures & fitting audit

26

Total number of auditors deployed to tackle regions within activation timeframe

100%

We delivered a full estate audit within the timeframe for the client to build store development plans and prospect additional space to increase SKU range in stores

The
Brief

Following the merger of Grahams Stores with Wolseley, Wolseley wanted to do a complete overhaul of all stores but needed to gain insight into what was already there and what needed to change. 

Wolseley brought Infinite onboard, with the task to check how each store was set up, with the view to identify new sales space. This equipped Wolseley to drive product sales and keep all merchandising uniform. 

The
Solution

Our campaign department sourced and trained a team of 26 nationwide individuals. We were then able to visit 439 independent retailers over the course of three weeks. 

Each store was audited for fixtures, fittings and spare space, reporting on full mm measured bays, counted shelves, and pegs.

The
Result

Being able to provide the client with a detailed, interactive report, that showed Wolseley what they currently had in stores, utilising both measurements and images. 

This allowed Wolseley to gain new insight into what space they had and what they could add to their stores to maximise and drive sales. 

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