TomTom – Auditing

Engaging People, For Engaging Brands

150

We supported TomTom’s top 100 Curry’s & 50 Halford stores

100%

We successfully completed visits to all stores, compiling ground-level insight to increase brand product compliance

8

We completed the audit’s over an 8-day period

The
Brief

Infinite was tasked to assess the compliance of POS items, demonstration devices and positioning in the top 50 Dixons Carphone and top 100 Halfords stores.

The
Solution

150 visits were successfully completed within 8-days. Whilst in store, our team assessed the quality and compliance of the TomTom bays and gathered further insight into staff knowledge. Our software allows infinite to take photographs of all displays showing where the faults are. We then provided TomTom with a detailed report comparing the retail chain compliance and insight on what steps need to be taken, to rectify the problems.

The
Result

Using our final report and the breakdown of the raw data, TomTom is able to highlight what their next steps are going to be.

Working with TomTom, we now have an action plan to correct these changes with a follow-up activity, where our staff will attend several non-compliant stores to solve; POS, device issues and provide further training where necessary.

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