Fujifilm – Jubilee Weekend

Engaging People, For Engaging Brands

CREATING MOMENTS

ENGAGING CONSUMERS

DRIVING FOOTFALL

Objectives

With the Queen’s Jubilee being the biggest event since Covid, businesses took advantage of the potential avenue stream and had pop-up concessions within Covent Garden, London.

Fujifilm, very much used to working with Infinite and understanding the caliber of staff we provide, requested staff to help cover the stand and drive awareness of the Instax product.

Solution

Recruiting 2 of our most experienced, bubbly, and engaging workers, we were tasked with driving awareness of the Instax product as well as pushing people towards the HOP retail store on Long Acre.

Our Workers were able to entice people to the Pop-up van, engage with them about the products that Fujifilm sell, and gain buy-in from many people, pushing for a higher footfall into the store and the potential for higher sales and awareness.

Benefits

Our team was able to get stuck in and drive increased sales throughout the activation. Gaining invaluable interaction on a mass scale, putting the HOP store at the forefront of prospective buyers’ minds.

“I have worked with Infinite Group for over 15 years. At Fujifilm they fulfil many roles for us. Providing Technical Product Specialists for the independent retailers, run and manage our Experience centre – Fujifilm House of Photography in Covent Garden as well as more tactical field work with demonstrators in mass merchant retailers. Working with Infinite Group is seamless. They have a client first mentality and they are always more than happy to go the extra mile to fulfil our needs. The whole team is just an extension of our team and I highly recommend them to anyone looking for a field marketing / retail specialist agency”