Vax Peak Performance Dashboard Reports

154%

Knowledge Uplift

16%

Promoter ROI

38%

Sales Conversion

80%

Brand Conversion

The
Brief

VAX is a very well-known brand within the floorcare arena. With its name synonymous with that of carpet washers, VAX approached Infinite with the view to grow its cordless presence, battling against the likes of Dyson and Shark. VAX tasked us to find people to work in Curry’s stores across the UK, putting promoters in-store during peak sales periods.

The
Solution

Infinite’s data collection tool TeamHaven can service complex questions, ensuring infinite’s promoters collect all data and photos needed for reporting analysis.

Capturing, sales, merchandising compliance, stock, training, and competitor insight.
Bringing together first and second-party data, from internal collection and client, sourced information we data cleansed, integrated, and measured to create and share interactive data visualizations through reporting dashboards in Power BI.

The
Result

Hitting the ground running, in-store workers managed to help drive sales and brand awareness across the UK. Showcasing an uplift of over 38% compared to 2019/2020 figures with a 154% increase in knowledge about the products to Curry’s own staff and over 38% sales conversation. Overall, workers impacted 57% of sales by just being in the store and managed to convert over 80% of customers, when looking at a competitor’s product.

Whilst we were in-store to help drive sales of the cordless range, we were also able to help audit various Curry’s stores. Capturing images and saving them on a specially created PowerBI dashboard, we demonstrated both sales out, year-on-year growth, and store marketing.

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