Snapchat – Brand Promoter

Bringing niche products to new audiences, driving awareness & creating demand

150%

Brand awareness increased by 150%

1,900

1900 new potential customers identified

37

37 shifts completed throughout peak selling periods

Objectives

When we say the name Snapchat, we are sure many people will know who they are! If they don’t, then they know someone that will. Can people say the same when we say Spectacles by Snap?

No, that was us too!

Snapchat approached us to help them promote their spectacles in high-end retailers. Bringing the social media platform into the hands, or eyes, of thousands of more potential customers.

Solution

With promoters aplenty on our books, we managed to make light work of recruiting the most sales-focused worker for the job. Working in a Smarttech concession stand within Selfridges, we took on the most skilled and presentable worker to push the brand to the masses.

Being trained by Snap and Smarttech workers, our promoter was tasked with presenting, demoing, and promoting the spectacles to all customers that stopped by the stand or near the stand.

Benefits

Finishing the activation after a successful extension, infinite were the face of SNAP across 37 shifts, bringing the Spectacles by snap into the minds of over 1900 potential customers.

With fierce competition within the spectacle arena and a high-end price tag, sales have always been further apart than more needed items. Our in-store worker managed to come in with their infectious personality and gift of the gab, being able to smash all preconceived expectations, selling a record 20 units through the time on the stand and increasing the brand’s awareness by over 150%

“Thank you for your outstanding staff throughout our campaign. We loved how engaging and proactive they were with our customers. The management of the project was superb, and the communication and reporting has been really insightful!”

"Being part of the Snapchat campaign was one of my favourite things with Infinite and really gave me an insight into the amazing partners, products and people that Infinite collaborates with. It was not only a fun activity to be part of, but felt very rewarding sharing knowledge with and training store staff and customers on the awesome Spectacles by Snapchat. The support provided by the team at Infinite is always super helpful and friendly. There is always someone at hand to assist me if I ever need anything and working for Infinite has been full of interesting, exciting and innovative experiences"

Shehryar, Campaign Staff - London