Sony – Fulltime Team
Creating inspirational moments to develop an aspirational brand utilising a skilled and dedicated field force.
48% increase in field sales generated from our field sales team
A full time dedicated team of 30 passionate, driven individuals
476 established in-store Sony Mobile Ambassadors recruited
The vision was simple, deploy a team to enable a strong footing within the Telcoms marketplace and equip retail staff with the knowledge and passion to deliver against Sony’s sales ambitions.
Infinite adopted a multi-layered approach to achieve maximum results. Firstly, Territory Sales Managers; monitor a quota of retailers, enabling retail staff to close sales of Sony products, injecting passion by utilising the ambassador programme and discussing targets with Store Directors. Secondly, full-time Promoters; sales out responsibility for a single store, ‘employ’ retail ambassadors within the store to ensure sales levels are achieved when the Promoter is not present and gain feedback directly from shoppers around purchasing barriers.
This strategic approach enabled Sony to have a brand presence across its retail estate. Data and feedback are used to drive the programme forward and it is constantly evolving at the speed of retail, shopper actions and the marketplace.
Infinite’s Sony field marketing solution was recognised by the top players in the telecoms industry. Some of the team’s results include:
- 48% + of all sales generated from infinite’s field team
- Industry-leading ambassador programme, where all ambassadors are recruited via the field team
- The operation allows Sony to maintain a strong presence in the market
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