Sony – Fulltime Team

Engaging People, For Engaging Brands

48%+

48% increase in field sales generated from our field sales team

30

Field team size

476

Established instore Sony Mobile Ambassador Advocacy 

The
Brief

Sony Mobile choose infinite to run their field operation due to our commitment, strategy and agile management.

Their vision was simple, deploy a team to enable a strong footing within the Telcoms marketplace and equip retail staff with the knowledge and passion to deliver against Sony’s sales ambitions.

The
Solution

Infinite adopted a multilayered approach to achieve maximum results. Firstly, Territory Sales Managers; monitoring a quota of retailers, enabling retail staff to close sales of Sony products, injecting passion by utilising the ambassador programme and discussing targets with Store Directors. Secondly, full-time Promoters; sales out responsibility for a single store, ‘employ’ retail ambassadors within the store to ensure sales levels are achieved when the Promoter is not present and gain feedback directly from shoppers around purchasing barriers. This strategic approach enabled Sony to have a brand presence across its retail estate. Data and feedback are used to drive the programme forward and it is constantly evolving at the speed of retail, shopper actions and the marketplace.

The
Result

Infinite’s Sony field marketing solution is recognised by the top players in the telecoms industry. Some of the team’s results include:

  • 48% + of all sales generated from infinite’s field team
  • Industry-leading ambassador programme, where all ambassadors are recruited via the field team
  • The operation allows Sony to maintain a strong presence in the market

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Get In Touch

Whether you need one of our services or a custom combination, for the short term or the long term, contact us today to see how we can help.