VAX: Training & Sales

Driving sales across Vax’s cordless category through retail training & sales representatives.


Sales of category raised by 38%


Increase of store staff knowledge by 154%


Converted 80% of shoppers looking at a competitor products


Knowledge & awareness were our team tools, with a clear focus to drive the cordless category ensuring that VAX was front of mind when store staff were serving customers.

Promoting the brand & category with a proactive approach, using life styling and encouraging shoppers to get hands-on in order to raise sales.


Focused training from our team of 12 specialists allowed branch colleagues to see the benefits of the product range & discuss selling techniques, which our team highlighted with sales made over our time.

Being in-store to support sales during peak was a success as we saw in ROA

infinite fully managed the activity, matching skillsets of our staffing database, setting call files & analysing data that can be used by VAX internally.


In addition to achieving all KPIs set of our team, the feedback gained, influenced VAX’s future display solution.

The activity & report was delivered to budget and under the requested timeframe.

Our data team analysed competitor & YoY data etc. providing VAX with a detailed snapshot within a PowerBI report, enabling them to have a different narrative with the retailer.

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