Infinite History

Incompetent, hierarchical, lacking rigor, inaccurate reporting and general complacency were ALL OF THE BEHAVIOURS witnessed at a field marketing company that the co-founders of Infinite were working for. Well, we thought, if they can run a business that badly and retain clients then surely running a business in a professional manner that is open and honest with the clients and staff has got to work!

In 1999 Nigel Stone and Hugh Meredith decided to set up Infinite. With a modest investment they launched from an office in the North Wiltshire countryside. The vision was to deliver services that delivered on clients’ needs in a timely and open manner accompanied by recommendations for future activity that would deliver solid Return on Investment.

This has led to client relationships that stretch back over twenty years, an indication of our ability to adapt and embrace a consistently shifting market.

Over time the Infinite brand has become synonymous with quality throughout its various departments. Always listening to the clients brief, challenging it in the right manner and matching the right staff with the required activation.

More recently Infinite has started to develop areas of the business that were required to service clients’ requests. The strongest example is warehousing, yes, we needed some space to accommodate point of sale and promotional products, why not extend the offering to companies that required storage and fulfilment but had no need of support for field activities. This has become a key part of our business offering, not least during the pandemic where retail activities were curtailed to the point of being non-existent. 

A focus on live streaming to deliver training to specific clients such as those based in Call Centres has been very successful due to the production values achieved giving the participants an interactive environment that also had the vibe of live television.  

Streaming will definitely play a part in the future of the business, but some very traditional activities continue to thrive. We currently operate a store in Covent Garden on behalf of a client. This includes installing and maintaining the EPOS system, managing the stock and of course recruiting and managing our colleagues in store.

After many years we have finally achieved a long-term goal of establishing a functional Pan-European operation in conjunction with like minded agencies coming together to form the European Sales Influence group. This has led to us working with clients that would not have engaged with us a purely local level. The most successful of these joint ventures has led to ESI/ Infinite being awarded a Visual Merchandising contract with one of the worlds largest and most recognisable sports brands.

As we emerge from the constrictions of the pandemic and lurch forward into a period of inflation and uncertainty the current team at our Colleague Support Centre in Swindon have a proven record of dealing with disruptive elements. We will continue to innovate to ensure that Infinite is fit for the here and now as well as the future, whatever the challenges, which we will always view as opportunities, and deliver for clients and colleagues alike.

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Whether you need one of our services or a custom combination, for the short term or the long term, contact us today to see how we can help.