no day managing this account is the same, but what does it mean to be an Account Manager for infinite…
As with many roles in infinite, working as an Account Manager (AM) involves wearing many hats. We all work for the Field Marketing Agency and hold the values of our business close to our hearts however as an AM the business you’re partnered to represent also becomes a love and passion. Whilst always representing infinite the responsibility of maintaining a happy client relationship means understanding what’s important to the client’s brand and the individual stakeholders business interests.
Expectations set on an Account Manager come from multiple directions; stakeholders within the clients business itself; various teams within infinite who require key information from the team or the Account Manager to help support the results given to the client, the team themselves who need to have set tools, directives and support with their stakeholders. All the demands need to be met regardless of where the physical attention of the Account Manager sits in any given moment.
Account management for a field marketing agency involves looking after the talented national field teams that drive the specific focus areas needed for the clients.
Ensuring the team are fully equipped to deliver client objectives results in no two days being the same. Having a full time contracted team, each responsible for their own territory across our nation puts huge importance on skill sets like time management, organisation and prioritisation. To bring everyone together, team video calls are a frequent occurrence within the diary. Having said that, nothing beats the benefits of face to face time with the team and doubling up on a field trip with seeing specific stores, product launches and key stakeholders that work for the clients brand this is an ultra productive way of maximising efficiency in time and the cost investment involved with travel. Whilst travelling for meetings and field visits being readily contactable via email, whats app, teams calls and on the phone is crucial and often there are some moments of real multitasking skill to make sure deadlines are met.